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News and Ideas

News and Ideas

We love to learn. And we love to share what we learn.

At Rational, our antennas are always up. Our team is constantly hungry for insights that drive exceptional work.

News, trends, and perspectives are the fuel that keep us moving forward in this ever-changing industry.

But we don’t just consume information, we also use it to fuel our own thought leadership.

Here’s a mix of what we’re reading, what we’re thinking, and what we’re driving in the marketplace.

Featured

Rational Lands on the 2018 Inc. 5000

August 15, 2018

News

What Does HR Have To Do With It?

October 15, 2018

News

The Rundown on ERGs

October 8, 2018

News

The Perplexing Future of Artificial Intelligence

October 1, 2018

News

Your audience is talking. Are you listening?

August 16, 2018

News

The Rational 2018 Power List

July 25, 2018

Idea

Facebook in the hot seat, again. How should Advertisers respond?

Contributors: Amanda Holberg, Harmony Crawford, Mendy Sass, Michael Harding

April 23, 2018

News

Social Customer Care Field Guide

February 22, 2017

News

Tech Moves: PayScale promotes VPs; and more

February 21, 2017

News

How Nike is Beating Brands ... at Twitter Customer Care

February 21, 2017

News

McLellan: The evolution of customer service

December 9, 2016

News

Do you need a digital brand manager?

October 13, 2016

News

Six Ways To Avoid Social Media Customer Service Failure

October 8, 2016

News

Study: Retailers get a failing grade with social customer care

September 15, 2016

Idea

Social Customer Care Best Practices

Let's get a @handle of the new era of customer service.

September 15, 2016

News

... I'm Not The #GirlBoss, I'm The #Boss

September 6, 2016

Idea

The Art of Storyboarding

Good storyboards can bridge the gap between concept and execution.

August 15, 2016

Idea

4 Simple steps to creating an actionable data strategy.

There’s a sea of information depicting how the power of “big data” (I shudder as...

August 10, 2016

Idea

Social 101: tips and tricks for a better strategy

Social media is a everywhere. Almost everyone uses it. From trendy foodies posti...

August 8, 2016

Idea

Float like a butterfly, sting like a SME

A project manager doesn’t stop at timelines and budgets—it’s a role that relies ...

August 3, 2016

Idea

Don’t let character count limit character

Looking back, we can all admit that 2016 has been a year for the books. A realit...

July 20, 2016

Idea

How to innovate like Spiderman

Humans are natural innovators. We move, we evolve, and we search for what’s next...

July 13, 2016

Idea

Oxford comma cagefight: best practices for navigating grammar's great debate

The Oxford comma. This little mark’s history is punctuated by hot debates, stron...

July 6, 2016

Idea

Minimum Viable Concept

In software development (or really any product development), the goal is to get ...

June 29, 2016

News

Six Strategies To Build The Modern Agency

June 29, 2016

Idea

Why care about Social Customer Care?

In 2015, the total world population was 7.3 billion. The internet had 3.17 billi...

June 24, 2016

Idea

Creating successful stories—three lessons from film producers

Last week, our Executive Producer Basil Shadid and Producer Jacob Leander attend...

June 15, 2016

Idea

Culture matters

Rational was founded in 2009. And, over the last 7 years, we’ve grown to a compa...

June 8, 2016

News

... How to Short-Circuit the Female "Perfection" Wiring

June 5, 2016

Idea

Best practices for a better content marketing strategy

Digital marketing is in constant flux. New trends emerge, new channels are intro...

June 3, 2016

Idea

It’s not all about click-through rate

Okay, marketers: are you ready for this? Last year, our industry spent more than...

May 25, 2016

News

... Artistry of Ballet and the Dance of Business

May 11, 2016

News

Why Human Behavior Is At The Center of Every Successful Advertising Campaign

April 11, 2016

News

PBSJ Top Advertising Agencies

April 8, 2016

News

The Agency Renaissance ...

March 7, 2016

News

How brands should make mobile strategy and platform choices

March 3, 2016

News

Some Clarity vis-à-vis Native Advertising And Content

February 1, 2016

News

Native Advertising: A future for journalists?

December 5, 2015

Idea

The Power of Episodic Storytelling in Video: Key Takeaways from Seattle Interactive

This month, I spoke at the Seattle Interactive Conference (SIC), a conference th...

December 2, 2015

Idea

Rational Ranks No. 14 on Entrepreneur’s Top Company Cultures List—Key Learnings for Creating a Stellar Company Culture

We are thrilled to share that Rational was just ranked No. 14 nationally on Entr...

November 10, 2015

News

Here Are the 10 Fastest-Growing Women-Led Companies in Seattle

November 9, 2015

News

The 25 Best Medium-Sized Company Cultures in 2015

November 4, 2015

News

CMO.com Wants To Know: Is There Such Thing As Bad Data?

September 25, 2015

News

How brands can add consumer value to wearables

August 3, 2015

News

... The digital revolution is driving greater gender equality

March 27, 2015

News

Buzzfeed Pulls an Else: Brands Must Pay Up or Be Frozen

March 9, 2015

Idea

Going “Viral”: What It Takes To Be the Next Internet Video Sensation

In January, I was asked to participate on a panel at the Consumer Electronics Sh...

February 5, 2015

News

Why Native Advertising Won't Overtake Traditional Ads -- Yet

January 28, 2015

News

... Why Entrepreneurship Is Better Than 'Leaning In'

November 6, 2014

News

Rational Interactive Grows With Substance

October 21, 2014

News

Rational Interaction aims to go beyond ads

October 10, 2014

News

... Gender Imbalance and the Future of Digital

September 25, 2014

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