&

We put a local team on the global map

1M+

site visitors during peak times

120K

visitor pins via organic traffic and word of mouth

90+

countries represented across the globe

Challenge

When the Seahawks made the playoffs in 2013, they did it with their best regular season record since their only previous Super Bowl run in 2005. Their fan base was energized around the world. The team wanted a way to engage with fans and make it easy for them to show their support on the road to Super Bowl XLVIII.

Solution

As a Seattle-based firm, we’re in the heart of Seahawks territory. But we know that Seattle fans are truly global, and we wanted to tap into that. So, we created a microsite featuring an interactive map where visitors could pin their locations and share with their friends via social media to keep the movement growing. With each postseason win, the site’s real-time counter showed visits increasing exponentially.

Information

Inspiration

Information

Scalable platform

By building our map-based microsite on a scalable platform, it was easy to integrate and maintain dynamic elements like geo-based pinning and real-time site counters, which helped drive social sharing appeal.

Inspiration

Turn local into global

The Seahawks may be based in Seattle, but their fans are spread around the world. With a microsite that made it easy to “tap in” from anywhere, at any time, we effectively supported inclusive, global engagement for the team.

Results

With just a few short weeks from concept to launch, we developed the “I’m in” site in record time, and word of mouth took it from there. The Seahawks were thrilled with the site’s ability to include fans in the playoff excitement while helping them unite and showcase their team pride across social media.

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